How to Engage Your Community in a Successful Crowdfunding Campaign
Connecting with an engaged online community is key to a successful crowdfunding campaign. But it’s not enough to just gather followers and share your campaign. Once you’ve identified your community,...
View ArticleBecome a Fan: Why Customer Engagement is the New Customer Service
The following is excerpted from “Know What You’re For: A Growth Strategy for Work, An Even Better Strategy for Life” by Jeff Henderson. Copyright © 2019 by Jeff Henderson. Used by permission of...
View ArticleHow to Attract Fans to (and Keep Them Interested in) Your Products or Services
The following is excerpted from “Fanocracy: Turning Fans into Customers and Customers into Fans” by David Meerman Scott and Reiko Scott with permission of Portfolio, an imprint of Penguin Publishing...
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